Operation management Essay Example | Topics and Well Written Essays - 4000 words - 1

Activity the board - Essay Example conomic crunch has made clients to shrivel their financial plans consequently leaning toward carriers that charge moderately short of what others one of them being Southwest Airlines. This aircraft is a guide to numerous the world over because of its predictable benefit streak since its foundation. Southwest Airlines is one of the most productive and regarded carriers on the planet. It is a nitty gritty aircraft having been built up in 1971 as a minimal effort decision for Americans. It has its base in Dallas, Texas and it serves in excess of 85 million travelers every year (Southwest 2011). Its total compensation is well more than 100 million dollars every year which it utilizes for development and different systems. During its foundation the carrier had just 3 airplanes however it as of now has an armada of more than 500. Every one of these airplanes are from Boeing and they help the aircraft to cross the US skies while serving in excess of 70 urban communities (Southwest 2011). Because of its point-to-point system it records perhaps the most noteworthy number of trips at 3,100 every day. For it to help these administrations it has utilized 35,000 individuals huge numbers of whom can perform multiple tasks in different divisions which makes them probably the most generously c ompensated in the American carrier industry. Considering the immense client base and the interest for its administrations, the carrier has done really well as it as of now stands to be the best in client care in the US aircraft showcase. The organization the executives has for a considerable length of time figured out how to adhere to the ease activity by limiting operational expenses and enhancing proficiency. Dissimilar to its adversaries Regional Airlines and AMR, it has from the beginning charged low admissions and offered straightforwardness in its administration go. The above data is summarized by the airline’s statement of purpose which mostly states; The Chief Executive Officer Gary Kelly who is likewise the President is following his forerunners by guaranteeing that clients get the best help and most extreme consideration from the organization staff. This has been conceivable consistently

Assignment: Police Discretion

Task: Police Discretion To me watchfulness is something that we generally utilize like by they way we pick things like a film to watch food to eat we generally must be exceptionally discrete in what we decide to do. There are many individuals that would feel that it would be better if watchfulness was detracted from the police. What a large portion of the individuals don't understand is that caution should be worked out. Caution isn't the issue; the maltreatment of tact by certain individuals is.In this world there is consistently that awful zone that has the typical response to various circumstances that may not make a difference. Reserving that privilege to exercise to tact a cop might have the option to locate the best arrangement consistently. In the situation there was multiple times were the cop needed to utilize tact the first was the point at which the speculate tumbled to the ground she could of simply left him there and not profit to check up for him the following one was t he point at which the presume began fleeing she could of simply left and let it be.The official could of simply halted at the battle and had called for reinforcement however she didn't she chose to proceed. These are the kind of discretions that I seen in this situation. As I would like to think I believe that caution was not very much actualized in such a case that it would have been a long interest and the suspect was going to hurt her she could of effectively called for reinforcement quickly, despite the fact that she didn't have any acquaintance with it would have been difficult to get this presume the best activity was to call for help that way this circumstance would have been simpler and less excruciating for her.I feel that attentiveness ought not be controlled. I figure a great deal of cops by utilizing decision making ability they may and they will allow a few things to slide on the off chance that they can. Not in each circumstance is acceptable it has ups and its downs, cops ought to have the option to make a trustworthiness approaches the scene. Capturing somebody isn't generally the best answer for a circumstance they have to examine how they could fix the circumstance with tact.

A College Summer Break

A College Summer Break Summer break can be a few months of relaxation and full of traveling, but college can bring other opportunities into your life! This summer I will be spending my summer in Champaign, doing a lot of different things. I am happy to say that I will continue blogging while I stay on campus over the summer. I’ll update you all on what’s going on around campus and my take on my first-ever summer here at school. Also, as a junior right now I am thinking about my post-graduation plans and what career I want to pursue in the future. Over break I will begin to apply to dental schools and prepare myself for any upcoming interviews! This seems like a daunting task, but it is nice to have resources on campus, like the career center, to give me tips and advice on how to strengthen my personal statement and resume. On top of that, I will be taking a summer course at school. The option of taking courses during breaks gives students, like me, a chance to get ahead in my curriculum while still getting the full experience of a regular semester-long course. I am grateful for this opportunity that gives me the option to potentially graduate early, too! While doing all of this, I will be working as an Illinois Student Admissions Representative (iSTAR) full-time. This lets me to make a few extra bucks during break so I can save it for future spending! So, looks like I’ll be a busy gal this summer! There are numerous opportunities to get involved on campus during breaks. Whatever interests you, Illinois has it! Kripa Class of 2020 I'm majoring in Psychology, minoring in Spanish, and pursuing a pre-dental track. It seems like I’m all over the place, but that’s what I like about college! I get to choose to study what I’m interested in, and I’m happy to be doing just that at Illinois.

The Issue Of Orphan Drugs - 1352 Words

Orphan drugs are drugs that treat rare diseases that are life-threatening, seriously debilitating, or cause serious and chronic conditions that affects only a relatively small number of patients. Rare or orphan diseases in Canada are those which affect less than 5 in 10, 000 people. About 6,000 to 8,000 rare diseases have been identified worldwide. Most (~80%) are genetic disorders and the remainder are from either viral or bacterial infections or are caused by environmental factors. orphan drugs A patient with a rare disease target for orphan drugs Over half begin early in childhood and are degenerative and life-threatening. These diseases are called ‘orphans’ because the number of people affected is so small that research on treatment would not be profitable for the pharmaceutical industry. The cost of developing an orphan drug is the same as for other pharmaceuticals. This is why incentives were developed to encourage vital and necessary orphan drugs research. Canada and Orphan Drugs Policy Canada adopted an Orphan Drug policy on October 3, 2012. This made it the last developed country to adopt an orphan drug policy. In July 2011 the orphan drug Soliris, now available through restricted access, received funding from through the Pan-Canadian Pharmaceutical Alliance, which negotiates drug prices for all provinces and territories in Canada. Health Canada will launch a regulatory framework for orphan drugs soon. The proposed framework has 6 key features:Show MoreRelatedTaking a Look at BioMarin1603 Words   |  6 Pagesenzymes for rare diseases. Their first candidate drug was Aldurazyme ® which is currently being used to treat patients of Mucopolysaccharidosis (MPS-I). MPS-I patient census consists of about 3,400 patients in developed countries; 1,000 of which reside in the United States of America. Because of the rare nature of this condition and the rareness of other conditions being treated by BioMarin, they are considered an orphan drug company. Receiving orphan drug designation has resulted in BioMarin gainingRead MoreDrug Development Essay1537 Words   |  7 PagesDrug development This entire section on drug development highlights concerns which are very particular to the industry. They therefore lead to the implementation of CSR activities which are also very industry specific, although aspects such as animal testing and ethics in research can be shared by other industries such as the cosmetics industry, or the medical device sector for instance. Need for RD and innovation Today, the need for RD and innovation is great, maybe greater than ever. In theRead MoreDifferent Applications For Small And Large Molecules1623 Words   |  7 Pagesand BLA. Why are there different applications for small and large molecules? A small molecule drug approval required a New Drug Application (NDA) because it covered under Federal Food Drug and cosmetic Act Section 505 while large molecule drug required a Biologics License Application (BLA) because it covered under Public Health Service Act Section 351. Compared with conventional small-molecule drugs, products derived from a biological source are structurally complex, large molecules and involvedRead MoreNature Of The Drug Store1008 Words   |  5 Pagesâ€Å"Nature to the drug store† is an interesting phrase to describe the series of steps a drug undergoes before it is brought to the consumer. When one thinks of the nature aspect of a drug, they might think of natural sources from plants and/or animals. Although this is true, †¦ Professor Akala recalls as a student having to go to the bush to collect plants to extract them in lab. He also recalls that insulin used for diabetes was taken from pigs in his time. Now, he states, â€Å"insulin is being extractedRead MoreFoster Children Attachment Styles1395 Words   |  6 Pagesto become quit tormented individuals. These children as adults may act out and grow have issues with drug abuse, alcohol abuse, and even self-injurious behaviors. In an article Attachment and Adaptation of Orphans the author Pei-Yung Lane studies foster children and gives an example of an orphans outcome who bounces around from home to home. Pei-Yung Laning calls this child orphan B and states that his issues grew the longer he was in the hands of others besides his parents, ‘ His bad everything includeRead MoreResearch Paper. Have You Or Anyone Around You Ever Been1135 Words   |  5 Pagesof, she is also known to have been supposedly treating children with other treatments. She was known to abuse prescription drugs such as amphetamines, anti-convulsants, and Metrazol. She would use these drugs in hopes of treating children, hoping to gain more success that her electroshock experiments. Metrazol is by far one of the worst drugs that she used, as this drug in particular is known to cause seizures and other harmful side-effects. The odd thing about this case is that although many mayRead MoreBackground And Aims Of A Drug Application Process Essay2029 Words   |  9 Pagesa direct result, often highly infectious diseases with little to no marketable potential are not developed or easily available for those with financial instability, particularly those in the developing world. When you take into consideration that a drug application process takes nearly 10 years to develop, millions of dollars to fund and then is often denied acceptance, it is not unforeseen that companies are hesitant to spend valuable time and money on a product with no intentional revenue. NonethelessRead MoreThe Ethics Of Animal Research Essay1588 Words   |  7 PagesBrody’s, â€Å"Defending animal research: An international perspective† and Peter Singer’s, â€Å"Animal Liberation at 30†. I will then come to my own conclusion based on the different perspectives from the above philosophers and by using my own knowledge on the issue. In this first half of the essay I will discuss the different viewpoints from the philosophers Regan, DeGrazia and Singer on their perspectives on why biomedical research is morally unjustified. In Tom Regan s â€Å"The Case for Animal Rights† he arguesRead MoreEssay about Madonna Kolbenschlags Lost in the Land of Oz1749 Words   |  7 Pagesare no longer useful in todays society. The author believes we need to embrace the ego archetype of the orphan, the most influential metaphor for the self, in order to become a whole and complete person. Madonna Kolbenschlag discusses how our society is particularly hostile towards women, resulting in an acute feeling of self-loathing, doubt, loneliness, and guilt. Today, women as the orphan feel a complete sense of powerlessness and abandonment, not only by everyone around her but also by God.Read MoreA Company When Medication And Health Essay1956 Words   |  8 Pagesdelivers a product with the intention to produce profit. As a direct result, often highly infectious diseases with little to no marketable potential will not be developed or available for those who need it most. When you take into consideration that a drug application process takes nearly 10 years to develop, millions of dollars to fund and then is often denied acceptance, it is not surprising that companies are hesitant to spend valuable time and money on a product with absolutely no disposition for

Impressionism and Post-Impressionism Essay - 1663 Words

Impressionism and Post-Impressionism are two artistic movements that had profound influences on the artistic community and world as a whole. Both sought to break the molds of previous artistic styles and movements by creating work truly unique to the artist him or herself. The artists of the Impressionism and Post-Impressionism movements employed vibrant color pallets, well defined brush strokes, and unique perspectives on their subjects that sought to capture light, movement, and emotions on canvas. These two artistic movements re-imagined and re-invented the artistic world of their times, with Impressionism leading the way and Post-Impressionism building and growing from it. Beginning in the 19th century, the artistic movement of†¦show more content†¦Unlike the previous artistic movements, the Impressionists sought to move away from the rigidity of religious themes and stiff portraits that limited the artists creativity and unique style as an artist. Even painting outside of a studio en plein air was relatively unheard of until the Impressionists stepped outside of the restrictive box. The Impressionist artists employed an advanced understating of techniques that included: Color theory, broken brushstrokes, subject matter, optics, light, and movement. These techniques allowed the Impressionists to separate their work and style from that of previous artistic movements. Though they employed a variety of techniques to achieve their unique style, the technique that truly set them apart was their use of broken brushstrokes. Previous artistic movements sought to hide brushstrokes into a soft, smooth, seamless design. But by doing this, the unique style of the artist is limited. The broken brushstroke technique allowed the artist to put his or her brushstrokes at the forefront of the painting, they became as important to the painting as the subject matter itself. And each artist was able to use this technique to their own unique benefit. From Monet and his small yet delicate brushstrokes lending to an almost pixilated quality, to Edgar Degas who used a softer hand and brushstroke to create a light and ethereal feel to his paintings whileShow MoreRelatedImpressionism; Post-Impressionism Essay674 Words   |  3 PagesImpressionism Impressionism as an historical art period is best described as a shift in thinking and focus. This paradigm shift, away from realism and toward individualism, began a centuries long transformation of self-expression in art as a whole. Impressionism is generally considered a French movement and is typically defined as spanning from approximately 1867 to 1886. Impressionism is best embodied by and was perhaps initiated by Claud Monet in such world-renowned works as Impressions: soleilRead MoreA Brief Note On Impressionism And Post Impressionism958 Words   |  4 PagesIWT1 Task 1 Impressionism and Post Impressionism By WGU student In early 19th century, the French government controlled the Academies des Beaux-Arts and Salon de Paris of paintings. The Academies were considered the ruling authority and held annual art exhibits called salons. The salons featured works of art that conformed to their standards. In the second half of the 19th century, Impressionism began which was a result of French artists rejecting traditional government and their standards. In 1874Read MoreImpressionism and Post Impressionism Essay2229 Words   |  9 PagesExpressive Essay In this essay, I will contrast and compare the two art movements, Impressionism, and Post-Impressionism. I will be concentrating on the works of the two leading artists of these styles Claude Monet and Vincent van Gogh. The impressionist movement is often considered to mark the beginning of the modern period of art. It was developed in France during the late 19th century. The impressionist movement arose out of dissatisfaction with the classical, dull subjects and clean cutRead MoreImpressionism vs Post - impressionism1880 Words   |  8 Pagesï » ¿ Impressionism vs Post Impressionism Modern culture is believed to be the brainchild of two versions of the Protestant worldview: the northern French positivism and irrationalism. If the first is trying to discern the signs of the afterlife in the image of reality (which is actually a reflection of the culture established meanings)Read MorePost-impressionism and Artists1298 Words   |  6 PagesImpressionism was a movement that came about in the late 19th century, most specifically its roots can be traced back the 1874 when a group called the Anonymous Society of Painters, Sculptors, Printmakers, etc. organized an exhibition in Paris. (Samu, 2004). The group led several exhibitions through the 1880’s which brought them into the spot light despite criticism from the conventional art community in France. The movement received its name from one of the movements most now most recognized artistsRead MoreEssay about A Comparison of Impressionism and Post-Impressionism2200 Words   |  9 PagesA Comparison of Impre ssionism and Post-Impressionism In this essay, I will contrast and compare the two art movements, Impressionism, and Post-Impressionism. I will be concentrating on the works of the two leading artists of these styles Claude Monet and Vincent van Gogh. The impressionist movement is often considered to mark the beginning of the modern period of art. It was developed in France during the late 19th century. The impressionist movement arose out of dissatisfaction with theRead MorePost Impressionism and Art Essay877 Words   |  4 PagesPost Impressionism and Art Modernism is an art movement that is characterized by a deliberate departure from tradition to a more expressive form that distinguishes many styles in the arts and literature of the late nineteenth and twentieth century. Emile Bernard was part of this modern art movement as can be seen in his painting, Breton Woman and Haystacks, painted around 1888. Impressionists were modern artists who tended to paint outside landscapes and street scenes and were concernedRead MoreIwt1 Task 1 Wgu Essay1294 Words   |  6 PagesIWT1 Task 1 Impressionism and Post Impressionism By WGU student In early 19th century, the French government controlled the academies and salons of paintings. The impressionism took place in second half of 19th century, which was results of French artists rejecting the traditional government sanctioned academic painting that was dominating their arts at the time. The first independent art exhibition was held in 1874 for one month. Few of the famous artists’ who participated and help organizeRead MoreThe And The Coronation Of The Emperor And Madame Seurat s The Circus1513 Words   |  7 Pagesthe advent of Post Impressionism. Colour changed from the traditional Neo-classicists methods to artists such as Seurat the Post-impressionist artist who was obsessed with the science behind art. . The main concepts I am discussing in terms of how the role of colour has changed are: the traditional role of colour, what made artists change their focus, science discoveries about light, optics and the difference between the colour use in the two styles; Neoclassicism and Post- Impressionism. Using WolfflinsRead MoreAnalysis Of Vincent Van Gogh And The Oxbow850 Words   |  4 PagesI have chosen Romanticism/ Post Impressionism, Olive Trees with yellow sky and sun, by Vincent Van Gogh; The Oxbow, by Thomas Cole, comparing it to the â€Å"Spirit Rising, by Christophe Vacher†. In my research / readings of my chosen Artist, I found a lot of information about them that I will descibe individually. Based on the biography, It has been stated that Vincent â€Å"was a most well known post-impressionism Artist, for whom color was the chief symbol of expression, he was highly emotional, lacked

A Glance At To Kill A Mockingbird English Literature Essay Free Essays

Artlessness is a characteristic easy thrown off and replaced by society ‘s evilness. In the novel To Kill a Mockingbird by Harper Lee, artlessness has been ignored and replaced in many ways. Mockingbirds are guiltless and do music, but when you kill them the music stops, such as Boo Radley is misunderstood, Scout was attacked, being exposed to evil every bit good as forced to turn up, and Tom Robinson being stereotyped taking him into persecution. We will write a custom essay sample on A Glance At To Kill A Mockingbird English Literature Essay or any similar topic only for you Order Now Boo Radley is like a mocker because he is misunderstood and everyone seems to assail him when in fact he is really a human being, merely making out for person, Scout was exposed to the immorality of world which had forced her to turn up faster to oppugn the society. Another mocker would Tom Robinson once more guiltless, but due to stereotypes, he ended up acquiring persecuted by the racist jury ‘s determination. Lookout is a mocking bird in its purest signifier ; she ne’er meaningfully hurts anyone, and she is an guiltless, five twelvemonth old miss who has no experience with the immoralities of the universe. Scout ‘s artlessness was taken off from her by Miss. Caroline invariably picking on her for cognizing how to read, doing her intelligence seem like a bad thing to cognize for her age. Her artlessness is best described when Miss. Caroline says â€Å" Your male parent does non cognize how to learn. You can hold a place now. † â€Å" I mumbled that I was regretful and retired chew overing upon my offense. † ( page 5 ) This demonstrates that although the offense accused of was non a big one, she was still excusatory towards Miss. Caroline, alternatively of speaking back in any contemptuous mode. Scout learns easy throughout the novel, the faces of the universe. Through those faces she is forced to associate Atticus ‘ instructions to the universe of Maycomb, including her illustrations of Boo as individual. In the terminal Scout realizes, that Boo is one of the Mockingbirds that Atticus would speak about, where she says â€Å" when they eventually saw him, why he had n’t done any of those thingsA †¦ Atticus, he was existent nice, † to which he responds, â€Å" Most people are, Scout, when you eventually see them. † ( page 281 ) With the consistence of Scout acquiring in problem by many people of Maycomb, Scout is forced to turn up after confronting important faces by Tom Robinson ‘s test, and the image of Boo turning out to be false. Maycomb society finds it hard to accept people that are different by certain characteristics or outlook even. Tom Robinson was guiltless, but was easy stereotyped because of the coloring material of his tegument. â€Å" Typical of a nigga ‘s outlook to hold a program, no idea for the farther, merely run blind first opportunity he saw † ( pg.265 ) . In this quotation mark by â€Å" typical † Lee means that all black people have a lower intelligence degree so white people. Stereotypes and racism can besides take the darkness in people ‘s bosom out, which causes them to disregard artlessness. Atticus stated â€Å" a topographic point where a adult male ought to acquire a square trade is in a courtroom, be he any coloring material of the rainbow. Peoples have a manner or transporting their bitternesss right into a jury box ( pg. 220 ) . † This means that even the tribunal ‘s justness system can besides be influenced by favoritism and society regulat ions. Tom Robinson was targeted like a mocker does for singing. His artlessness was darkened out and his tegument tone was brought out as a ground for him to be guilty. Tom was persecuted because Maycomb County believed that no black adult male could be right. The society discriminates anything that does non follow their regulations. Mockingbirds are guiltless and do music, but when you kill them the music stops, such as Boo Radley is misunderstood, Scout was attacked, being exposed to evil every bit good as forced to turn up, and Tom Robinson being stereotyped taking him into persecution. Therefore, it is a wickedness to kill a mocker when its artlessness, exposure and the pureness is replaced by silence. How to cite A Glance At To Kill A Mockingbird English Literature Essay, Essay examples

Advertisement Essay Example For Students

Advertisement Essay What You Are Seeing Is†¦ An American entertainer, Will Rogers, once said, â€Å"Advertising is the art of convincing people to spend money they do not have for something they do not need† (Web). This is the power of the advertisement; it has a power to persuade people even though it might not be on their shopping list. Hundreds of advertisements are put in to our brains every day of our lives, but out of those hundreds of advertisements, how many of them cross your mind when you buy something? There are different types of advertisement out there, such as television commercials and radio commercials that try to catch many minds of audiences; however, the most fascinating type of advertisement has to be the rhetoric advertisement. A rhetoric advertisement is a type of advertisement that only uses image and texts to appeal to consumers. In order to get consumers attention, advertisers have to put all their intended ideas into just one image. The Slim Fast advertisement did an excessive job of making an effective advertisement with only one piece of a visual rhetoric. Image in visual rhetoric advertisement is an essence that plays a key role in advertising. In the advertisement, Slim Fast, the scene is taken in wedding hall, where there is a wedding cake and on top of the wedding cake there are toy figures of groom and bride; however, the bride is falling into the cake and it reads in a small font, â€Å"Need to lose a little weight before your wedding? † The woman is falling into the wedding cake because she is being portrayed as an overweight person. It was really humorous to see how the groom is perfectly shaped, and do not even have single dent on his side of the wedding cake. The groom toy tries to help her out by reaching her hands and that is where the product, Slim Fast, is diagonally lined up with the groom’s hands. Another way that an image can be effective is by coloring of a whole picture. In this advertisement, the Slim Fast went with a theme of bright colors. Bright color gives an outlook of a positive image. When one takes a look at this advertisement that positive image is being presented right into one’s mind. Bright colors also match with the theme of a wedding. The background is kind of blur, but also bright, so the focus goes more to the edding cake and to bride and gloom. The product also pops out at a first glance with a help of lighting because everything is in bright colors, but the product has some red color in it and it makes the product outstands from the rest of the background color to help the advertising to be more effective. In this advertisement, text is another piece that is a significant aspect of this visual rhe toric. The text, â€Å"Need to lose a little weight before your wedding? † analyze what the picture is really about. If one was to look at this picture, that person would not know what this advertisement was about, but the text really explains that this is about a weight loss product. Another interesting text part was the some of word choices. The text writes, â€Å"Need to lose a little weight? † the word â€Å"need† emphasizes the importance of losing a weight. If Slim Fast were to choose the word â€Å"want†, it would mean less to viewers because it really makes losing a weight an option, but the word â€Å"need† articulates the meaning of losing a weight to viewers. The word, â€Å"little†, is also an interesting word choice. .u29faf7947c96f18c76889b59c5d61f36 , .u29faf7947c96f18c76889b59c5d61f36 .postImageUrl , .u29faf7947c96f18c76889b59c5d61f36 .centered-text-area { min-height: 80px; position: relative; } .u29faf7947c96f18c76889b59c5d61f36 , .u29faf7947c96f18c76889b59c5d61f36:hover , .u29faf7947c96f18c76889b59c5d61f36:visited , .u29faf7947c96f18c76889b59c5d61f36:active { border:0!important; } .u29faf7947c96f18c76889b59c5d61f36 .clearfix:after { content: ""; display: table; clear: both; } .u29faf7947c96f18c76889b59c5d61f36 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u29faf7947c96f18c76889b59c5d61f36:active , .u29faf7947c96f18c76889b59c5d61f36:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u29faf7947c96f18c76889b59c5d61f36 .centered-text-area { width: 100%; position: relative ; } .u29faf7947c96f18c76889b59c5d61f36 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u29faf7947c96f18c76889b59c5d61f36 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u29faf7947c96f18c76889b59c5d61f36 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u29faf7947c96f18c76889b59c5d61f36:hover .ctaButton { background-color: #34495E!important; } .u29faf7947c96f18c76889b59c5d61f36 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u29faf7947c96f18c76889b59c5d61f36 .u29faf7947c96f18c76889b59c5d61f36-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u29faf7947c96f18c76889b59c5d61f36:after { content: ""; display: block; clear: both; } READ: nervous conditions paper EssayGiven that everything about this advertisement is being small and tiny, the word, â€Å"little†, relates to the being slim and skinny. If you want an advertisement to be even more adequate, even the smallest thing matters like a font and picture size. In this advertisement, the text’s font is very small to say at least. What the advertiser was trying to accomplish was that by writing the text with a small font, it kind of relates to the losing a weight. By making it small, it lays down an image of that everything about this product is small, and if consumers use this product, they will get small too. The other small things are two toy figures of bride and groom. Even though the bride is the one, who is being characterized as overweight, she also looks like a small person, when looking at her hands. What the advertiser is indirectly trying to say is that it does not matter how fitted you might think you are, you can always use our product to get thinner and that is how you can take one more step to having that perfect body you have always wanted. The size of can is also an important thing to notice. Instead of putting a large image of Slim Fast’s product like most other advertisements do, the company decided to put an actual size of their product. The reasoning is that the company did not want to make anything big because of their motive of generating everything small. The most crucial part of advertising is targeting your audiences. It matters to study the major group of consumers, who use the company’s product the most. The Slim Fast Company did an outstanding job of attacking their major audiences by putting this advertisement in the magazine, which females read more than men do. Given that the female audience is more likely to use these types of product, they did a great job of articulating woman as the one, who was looked at as overweighed. The company also used the theme of wedding, which helped to appeal even more to female audiences. Overall, the company did a tremendous job of appealing their product and putting it in to your mind with humor at the same time. Another way that Slim Fast manipulated their female audience was by using the sins of vanity and envy. This advertisement unknowingly contains vanity and envy. Woman’s physical attribute and the vanity purposely go together. Many women believe that it is a pride to have a well-shaped body. Most weight loss products take this route to appeal to their consumers and the Slim Fast Company did exactly that in order to claim their product as the best one out in the market. The other interesting part here is envy. When looking at this image, it is hard to say that it contains envy; however, the text reads, â€Å"Need to lose a little weight before your wedding? The word â€Å"little† kind of make this line sarcastic, but at the same time it tells the audience that you only need to lose a little weight in order to have that perfect body that you always envied from someone else. Overall, just the text part of this advertisement is phenomenal and it really catches your mind directly. Even before analyzing this advertisement, it was easy to see how the society views overweight person. First and for most, the image had a woman falling in to the wedding cake, which emphasized the importance of being overweight as a woman in this society. The society today really rejects the idea of being overweight, especially if it is a female. Health might be the main reason, but one’s look has more to do with this sadness. The society wants woman to be beautiful and thin; that is the bottom line. Being overweight is becoming almost like a crime and it seems like this problem is getting worse every year. When looking at this advertisement and reading the text, which wrote, â€Å"Need to lose a little weight†¦Ã¢â‚¬  not want. Why is it that in our society today someone is being told by someone that they â€Å"need† to lose a weight? Disregarding the health aspect, this is obviously over the line. .u22674274002d5f8b099ee5f2b93bf37e , .u22674274002d5f8b099ee5f2b93bf37e .postImageUrl , .u22674274002d5f8b099ee5f2b93bf37e .centered-text-area { min-height: 80px; position: relative; } .u22674274002d5f8b099ee5f2b93bf37e , .u22674274002d5f8b099ee5f2b93bf37e:hover , .u22674274002d5f8b099ee5f2b93bf37e:visited , .u22674274002d5f8b099ee5f2b93bf37e:active { border:0!important; } .u22674274002d5f8b099ee5f2b93bf37e .clearfix:after { content: ""; display: table; clear: both; } .u22674274002d5f8b099ee5f2b93bf37e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u22674274002d5f8b099ee5f2b93bf37e:active , .u22674274002d5f8b099ee5f2b93bf37e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u22674274002d5f8b099ee5f2b93bf37e .centered-text-area { width: 100%; position: relative ; } .u22674274002d5f8b099ee5f2b93bf37e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u22674274002d5f8b099ee5f2b93bf37e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u22674274002d5f8b099ee5f2b93bf37e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u22674274002d5f8b099ee5f2b93bf37e:hover .ctaButton { background-color: #34495E!important; } .u22674274002d5f8b099ee5f2b93bf37e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u22674274002d5f8b099ee5f2b93bf37e .u22674274002d5f8b099ee5f2b93bf37e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u22674274002d5f8b099ee5f2b93bf37e:after { content: ""; display: block; clear: both; } READ: Peasants into Frenchmen EssayNo one should ever feel guilty about being an overweight, but the word â€Å"need† is putting an exclamation mark on a person that you should never be overweighed. The important thing here is that it does not matter what type of woman you are, if you are overweight then it is hard for woman to be confident and face the public as a regular human being. Another sociological view of this advertisement is it shows how important the wedding is to woman and how happy it makes them feel. It is obvious to know that woman loves having that first, and hopefully the last, wedding of their lives. That is why this advertisement chose the theme of wedding to emphasize the fact that if one was to have a wedding that they always have dreamed of since they were little kids, then they must be fitted and look the best that they can be. The society is saying that if one was not well-shaped the way one should be, then it would be hard to have a happy wedding. Every advertisement has something that they want the viewers to get their mind across to. In the advertisement for the Slim Fast, they did an excellent job of taking something that might be offensive and turned it into a comical advertisement that really catches audiences mind.